Article By Jodie Weeks

Bedford car retailer celebrates grand opening of new £1.6m showroom

A local Volvo retailer has announced the launch of its brand new £1.6 million showroom.

The new-look Bells Motor Group, on Riverfield Drive, features a signature lounge area complete with Scandinavian-designed furniture, which will allow future visitors to relax in the lounge with Swedish cakes and coffee, or carry on working with free Wi-Fi.

Large exterior and interior glazing allows customers to see all activity in the new workshops from – what feels like – the comfort of their living room. The retailer has also pledged that no refreshments will be served using single-use plastics – in fact, these have been removed from the showroom completely.

As well as the refurbishment, the Bedford-based retailer has also expanded, with a larger showroom and a greater display of petrol, fully electric and hybrid cars, as well as Volvo Selekt Approved Used models on the forecourt. Over 100 different checks ensure these Approved Used models are not just safe, but performing to a high standard with the latest Volvo parts and software.

Bells Motor Group will also shortly be offering a brand-new service to car owners – the new Volvo Personal Service, meaning technicians will liaise with the customer from the point of booking, right through to explaining the services – which they themselves will have carried out. Two Personal Service Technicians work together on each car, reducing the time it takes for the service to be carried out.

Clive Bell, Managing Director at Bells Motor Group Bedford, said: “We are thrilled to have unveiled our new showroom, and it’s been wonderful to see the reactions of our first customers.

“Our recent refurbishment isn’t just about a change of furniture, it’s designed to make our customers feel relaxed and at ease in an environment that provides flexible waiting, working and assessment areas.

“The launch of our new Volvo Personal Service in April will help to connect our customers with their technicians for a smooth and efficient experience. Our focus is always on putting the customer first and giving them a high-quality service, which they know and trust.

“We’re all settled in and are raring to show off our new showroom, so look forward to welcoming customers new and old for a cup of coffee and a chat about their car purchase and servicing needs when it is safe to do so.”

For further information about Bells Motor Group please email or call 01234 360666.

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