The Volvo XC60 has been named the Best Car Launched in the Last Year at the Auto Trader New Car Awards 2018, as voted for by thousands of UK customers.
Announced at a ceremony in London yesterday afternoon, the title reinforces the XC60’s position as one of the most desirable and influential new models on the market. It also continues our unprecedented awards success, being the 16th major UK award Volvo has won so far this year.
Ivan Aistrop, Auto Trader's Road Test Editor, said: "It's been a big year for Volvo, with some really impressive new products launched in the last 12 months. This award shows that the company's hard work is really being appreciated by car buyers. The XC60's style, quality and image are key factors in its success, but it's also practical enough for a family, relaxing and comfortable to drive, and – being a Volvo – top notch for safety."
Erin Baker, Auto Trader's Editorial Director, added: "The Auto Trader New Car Awards champion the aspects of driving and car ownership that really matter to drivers and that aren't always obvious in the buying process – such as reliability, safety, running costs and driving experience. Our winners have the seal of approval from real owners, which we hope will make finding the right new car much simpler for car buyers."
Jon Wakefield, Managing Director of Volvo Car UK, said: "It is great to see the new XC60, a car that is central to what our brand stands for, having such a positive impact on UK customers. This award reflects how our commitment to making the best use of new technologies for safer and more enjoyable driving is resonating with motorists across the country."
The Auto Trader New Car Awards secured opinions of around 43,000 consumers who contributed to an online survey. All respondents were car owners and were asked to rate their vehicle on a range of criteria ranging from reliability, performance and appearance through to features and running costs.