Bells Northampton celebrates grand opening of brand new £1.2m showroom

Northampton- based retailer, Bells Motor Group, celebrated the opening of its impressive £1.2m showroom refurbishment last month.

Remaining at their original home on Bedford Road, the new-look Bell’s Motor Group’s signature lounge area is complete with Scandinavian-designed furniture, free Wi-Fi and Swedish cakes and coffee. Large exterior and interior glazing allows customers to see all activity in the new workshops, from - what feels like - the comfort their living room!

Bells Motor Group will also shortly be offering the new Volvo Personal Service, which means that technicians will liaise with the customer from the point of booking, right through to explaining the services - which they themselves will have carried out.

Two Personal Service Technicians work together on each car, reducing the time it takes for the service to be carried out. As the wait time is reduced, customers are encouraged to stay and enjoy Bells Motor Group Volvo’s new lounge area, complete with Scandinavian-designed furniture, free Wi-Fi and Swedish cakes and coffee.

Clive Bell, Managing Director at Bells Motor Group, said: “The team and I are all very excited to unveil our brand new showroom!

“Our recent refurbishment isn’t just about a change of furniture, it’s designed to make our customers feel relaxed and at ease in an environment that provides flexible waiting, working and assessment areas.

“The launch of our new Volvo Personal Service will help to connect our customers with their technicians, for a smooth and efficient experience. Our focus is always on putting the customer first and also giving them a high-quality service, and this is so important to us at Bells Motor Group

“We’re all settled in and are raring to show off our new showroom, so look forward to welcoming prospective customers down for a cup of coffee and a chat about their car purchase and servicing needs.”

For further information about Bells Motor Group, Northampton, email or call 01604 621363.